The Best 7 WordPress Newsletter Email Optin Plugins 

Rifat WordPress Plugins Mar 24, 2023

In today's competitive digital landscape, it's essential to leverage the right tools to attract new users and generate leads for your business. One of the most powerful methods for achieving this is through email marketing. However, to make the most of your email campaigns, it's crucial to incorporate an opt-in form on your website using a reliable WordPress newsletter plugin. By doing so, you can maximize your success and build a strong email list of interested prospects.

In this post, we'll delve into seven of the top WordPress newsletter plugins for email opt-ins, exploring their features, benefits, and limitations. Whether you're looking for a simple and straightforward solution or a more advanced plugin with extensive customization options, we've got you covered. By the end of this guide, you'll be equipped with the knowledge and insights you need to choose the best newsletter plugin for your specific needs and take your email marketing efforts to the next level.

What is a Newsletter Email Optin Plugin?

An email newsletter plugin is a must-have for anyone who runs a WordPress website or blog. It enables you to add a form to your website where visitors can enter their email addresses and names. When someone fills out the form and provides you with their email address, they are subscribing to the content you want to send them. This allows you to stay in touch with them, for example, through regular newsletters. One of the most significant benefits of using an email newsletter plugin is the ability to manage a large email list and effectively communicate with your subscribers. To gain valuable insights into the effectiveness of your newsletters, you can track important metrics such as open rates and click-through rates. This data can then be used to make data-driven decisions and improve your email marketing strategy as a whole. So, in essence, newsletter email option plugins enable you to streamline communication between you and your visitors.

7 Best WordPress Newsletter Optin Plugins

To ensure you're ready to begin building your email lists, we've compiled a list of 7 WordPress newsletter plugins that may be of assistance.


If you use Elegant Themes, we highly recommend that you use our email opt-in plugin Bloom. Your membership includes this extension. It's also an effective list-building tool, allowing you to create a variety of opt-in forms. Popups, slide-ins, in-line forms, and content lockers are all examples of this. You can also select from over 100 beautifully designed pre-made templates with this plugin. The content and colors can be easily edited and customized to your liking. Bloom includes triggers and targeting rules in addition to page-level targeting.

If you're an Elegant Themes member looking for a powerful WordPress newsletter plugin, Bloom is the plugin for you. It provides a straightforward method for creating sign-up forms. Furthermore, Bloom is an excellent choice if you require advanced targeting.

Key Features

  • Over 100 design templates
  • Six display types
  • Customized admin panel
  • 19 email marketing integrations
  • User action triggers
  • Built-in analytics
  • Unlimited Use
  • Constant Updates
  • 24/7 Premium Support


Mailchimp is one of the most well-known and trustworthy email marketing tools available. This email plugin can assist you in growing your list and tracking the effectiveness of your campaigns. It's a one-stop shop for email marketing. It does, however, include an easy-to-use plugin. It allows you to create forms directly from your dashboard.

The Mailchimp plugin has the most up-to-date user interface. It does provide a number of useful settings and configurations for customizing your opt-in forms. Mailchimp is for you if you're looking for an all-in-one email marketing solution.

Key Features

  • Email builder
  • Forms and landing pages
  • Beautiful sign-up forms
  • Form builder integrations
  • Add-ons
  • Advanced eCommerce integration
  • Detailed reports 

Constant Contact

Constant Contact is next on our list. It's more than just a WordPress newsletter tool. This well-known software is more akin to an email marketing package. It works well with forms builders like popular form builders such as WPForms.

Constant Contact, when combined with other opt-in and form builder plugins, can provide you with a complete solution for automating campaigns, generating leads, and growing your subscriber list. If you want a complete email marketing solution and also use a popular form builder or contact plugin like WPForms, Constant Contact is for you.

Key Features

  • Email templates
  • List segmentation
  • Landing pages
  • Form builder and WooCommerce integrations
  • Content blocks
  • Email tracking
  • A/B testing
  • List building tools


OptinMonster is a well-known WordPress opt-in plugin. It's a freemium tool that offers a variety of options for promoting your emails and growing your subscriber list. It's simple to use for builders of all skill levels, and it comes with a library of pre-built templates.

This allows you to create email forms on the fly. You can also use it to make lightbox popups, notification bars, and other things. If you want a simple tool, OptinMonster is for you. You can create beautiful popups in minutes thanks to the visual drag-and-drop builder.

Key Features

  • Drag-and-drop form builder
  • Exit Intent Technology
  • Built-in pop-up analytics
  • A/B testing
  • Pre-built templates
  • Works with popular email services
  • Targeting and triggering rules


Icegram is a versatile free WordPress plugin that allows you to promote your emails in a variety of ways. For example, you can use popups, opt-in forms, and calls to action (CTAs) to capture your visitors' attention and encourage them to subscribe. It's also extremely simple to learn and has a user-friendly interface.

Furthermore, this plugin is highly customizable. You can change the opt-in content, messaging, link, and placement of the newsletter. Furthermore, you can use highly specific rules to control where and when your messages appear to visitors. If you want a highly customizable and easy-to-use WordPress newsletter plugin with a form builder and various targeting options, Icegram is the plugin for you.

Key Features

  • Simple form builder
  • Variety of opt-in forms
  • Design template library
  • No traffic limits
  • 120+ campaign models
  • Security checks
  • Trigger and targeting rules
  • A/B testing


MailPoet is another well-known and high-quality WordPress plugin. It allows you to create and manage your subscriber list and integrates with WooCommerce seamlessly. As a result, it's a good choice for eCommerce sites. One of the best aspects of MailPoet is its simplicity. It comes with an easy-to-use setup wizard.

WordPress also allows you to manage your forms and subscribers directly. In other words, unlike many alternatives, you do not need to navigate to a third-party platform. If you're looking for a scalable WordPress newsletter plugin, MailPoet is for you. The cost of premium options is determined by how many subscribers you have.

Key Features

  • Automatic email notifications
  • Email templates
  • Signup forms
  • Segmentation
  • Easy setup process

Thrive Leads

Thrive Leads is a premium tool that will help you easily build your mailing list. This plugin can be used to create lightbox popups, notification bars, welcome mats, and slide-ins. Furthermore, the intuitive drag-and-drop builder makes it simple to use even for those with little to no experience.

If you're looking for a versatile lead generation tool, Thrive Leads is for you. If you already have a Thrive theme, this is the ideal WordPress newsletter plugin.

Key Features

  • Form builder with a drag-and-drop editor
  • Pre-designed templates
  • A/B testing
  • Triggering and targeting options
  • Analytics reports

Wrapping Up

If you want to increase newsletter signups, one powerful solution is to include an opt-in form on your website. However, determining which WordPress newsletter plugin to use can be challenging. If you want a popular and free option, you could look into OptinMonster or Icegram. If you're a member of Elegant Themes, we also recommend checking out our Bloom extension. We hope that our list of the best WordPress newsletter plugins has helped you find the best one for your needs.

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