Best WordPress Marketing Plugins For 2023

Nkenganyi Clovis Business Jan 30, 2023

It is one thing to build a website, it is another thing to make it visible to an audience. Because of this, you should consider using a marketing plugin for your WordPress website.

There are many outstanding WordPress Marketing plugins to choose from that can help your brand reach out there to your target audience.

This article will uncover essential plugins that we are confident will improve your marketing output and quality in 2023.

Below are some of the categories of marketing plugins we will cover in this article:

  • Content Marketing
  • eCommerce Marketing
  • Email/SMS Marketing
  • Social Media and Search Engine Marketing (SMM & SEM)

Content Marketing WordPress Plugins

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined target audience. 

Below are some of the top content marketing plugins that will help your content business grow.

1. Broken Link Checker By WPMU DEV

One might have written articles, and placed some links within the article. But sometimes, the sources of these article links might have changed, modified, or no longer exist.

Broken Link Checker monitors and tests all internal links & external links on your site looking for broken links. It helps you fix bad links to improve SEO and user experience.

Key Features

  • Monitors Internal & External links
  • Notifies via Dashboard or Email
  • Discourage search engines from following broken links
  • Search and filter links
  • Detects links that don't work
  • Display broken links differently
  • Highly configurable
  • Links can be edited without manually updating posts

2. PublishPress Planner

This is a content planning plugin that helps you plan and schedule your content so you can stay organized and on track.

This plugin comes with a content calendar, content notifications, editorial comments, and editorial metadata.

This makes PublishPress Planner a great solution for any site with multiple users. PublishPress Planner is often used by companies and non-profits, universities, and schools, plus by magazines, newspapers, and blogs.

Key Features


3. WordPress Automatic Plugin

Writing content is one thing, but writing fast and with quality can help you meet up with your competitors or those in your niche.

This plugin imports content from other websites to your website automatically.

It can import from popular sites like Youtube and Twitter utilizing their APIs or from almost any website of your choice using its scraping modules. It can NOW generate content using OpenAI GPT!

Key Features

  • Auto-post content from Feeds
  • Fetch full content from summary feeds
  • Auto-post Clickbank products to WordPress
  • Auto-post Vimeo videos to WordPress
  • Auto post from Facebook to WordPress
  • Extract Categories
  • Auto-post Clickbank products to WordPress
  • Auto-post articles to WordPress


Optimizing your images on your website or blog is very essential to its speed. The more your site takes time to load, the higher the bounce rate, which means visitors don't spend much time on your site, and they end up leaving without suddenly performing an action they might have performed had it been the site loading faster. Image Optimizer allows using free Image optimization based on API. provides image size reduction based on several advanced algorithms. The API accepts JPG, PNG, and GIF files up to 5MB.

Key Features

  • Blazing Fast
  • Easy to use
  • Accept multiple image types
  • SEO Friendly
  • Totally Free

E-commerce Marketing

E-commerce marketing is the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers and retaining those customers post-purchase.

Let's take a look at some of the best eCommerce marketing plugins for WordPress

5. FunnelKit

The FunnelKit Funnel Builder for WordPress and WooCommerce is the perfect solution for businesses looking to capture maximum ROI with their eCommerce stores. With pre-made funnel templates, a smart rules engine, and powerful store analytics, the FunnelKit Funnel Builder makes it easy to create and optimize marketing campaigns that drive conversions and especially sales.

Key Features

  • Analytics Dashboard
  • Cross-Selling Smart Rules
  • Opt-in Landing Pages
  • A/B Tests for Entire Funnel
  • Frictionless Checkouts
  • Customizable Thank You Pages

6. WP Mail SMTP

Having problems with your WordPress site not sending emails? You’re not alone. Over 3 million websites use WP Mail SMTP to send their emails reliably.

WP Mail SMTP fixes your email deliverability by reconfiguring WordPress to use a proper SMTP provider when sending emails.

Best of all, its easy-to-use Setup Wizard and detailed documentation guide you through the process.

Price: The plugin comes free with upgradable Pro plans starting at $39/yr.

Key Features

  • Email Log
  • Email Reports
  • Weekly Email Summaries
  • Google Workspace/ Gmail
  • Open & Click Tracking
  • Email Failure Alerts
  • Manage Notifications
  • Microsoft 365/

7. Coupon Wheel For WooCommerce and WordPress

Engage your customers by giving them a chance to win a coupon by spinning a fortune wheel.

Coupon Wheel provides the most advanced gamified popup coupon solution for WooCommerce and WordPress and also is very lightweight (the zipped plugin package size is less than 299 KB).
Automatically issue UNIQUE WooCommerce coupon codes, display coupons immediately or send them by mail, display coupon URGENCY timer countdown for more engagement, collect data (email, first name, last name) and subscribe customers to your MailChimp lists, and much more

The unique coupon code generation feature is available only with the WooCommerce store. If you do not need this feature, Coupon Wheel works with just plain WordPress tools. 

Key Features

  • 100% Server-side controlled
  • Popup Preview mode
  • Performance-oriented
  • Unlimited Wheels
  • Connect with services
  • Popup Preview mode
  • Popup display options
  • Mobile & Desktop friendly

8. Mailchimp for WooCommerce

This is a plugin that connects your WooCommerce store to MailChimp giving you access to the powerful sales-driving marketing options that MailChimp provides.

With this, you can engage and build relationships with your customers, increase customer loyalty and repeat purchases, and manage SMS/Email notifications for your store—seamlessly.

This plugin helps set up E-commerce Specific Email and SMS Automation (like Welcome messages, Abandoned Carts, and Re-engagement emails).

Key Features

  • Analytics/Reporting
  • Sync Your Store with Mailchimp’s CRM Tools
  • Setup eCommerce specific messages
  • Use of AI for product recommendations

Email and SMS Marketing WordPress Plugins

Email Marketing is a type of direct marketing that uses personalized emails to educate your email list about your product or services.

SMS Marketing is a form of marketing that businesses use to send promotions to customers via text messages.

Let's take a look at some of the best email and sms marketing plugins that could boost your site's conversion.

9. Mailster

Mailster makes collecting leads easy. Use email automation to connect with your subscribers.

Mailster has a great drag-and-drop editor which lets you create stunning campaigns in minutes. No coding skills are required. You can also create customized templates so your campaign displays your brand.

You can launch targeted campaigns like newsletters, welcome emails, birthday emails, auto-responders, trigger campaigns, follow-ups, and more.

Key Features

  • Capture subscribers on your website or blog
  • Follow-up/Drip Campaigns
  • RSS email campaigns
  • Send with any email provider
  • Welcome Emails
  • 400 free and premium templates
  • Available in over 15 languages
  • Newsletter Campaign Insights

10. MailChimp

MailChimp is one of the most sort out platforms when it comes to email marketing, so as is its WordPress plugin. It comes with its drag-and-drop builder and pre-installed email templates.

With the plugin, you can add a signup form to any post or page and give visitors the opportunity to join your list wherever they are on your website.

MailChimp dedicates huge resources to fighting spam. They have some of the most restrictive sending policies. When you’re crafting an email, they give you repeated tips to send better emails (ie, examples of non-spammy subject lines; examples of adding clean, opted-in addresses to your lists, etc).

Key Features

  • Sign-up forms
  • Easy to set up
  • Developer friendly
  • E-commerce integration
  • Sign-up integrations
  • Subscribe from anywhere
  • Well documented
  • Easy form styling

11. OptinMonster

In simple terms, what this plugin does is help you capture leads and possibly monetize your website traffic. That's if you decide to take that route.

It empowers online business owners and marketers to grow email lists quickly, sell more products, increase the time visitors spend on their sites, and much more.

OptinMonster lets you create a variety of opt-in campaigns that are displayed in the form of popups, floating bars, fullscreen welcome mats, or other formats.

It comes with advanced features and targeting rules, delivers powerful analytics and A/B testing, and is priced to offer value to businesses of all sizes.

Key Features

  • File Download Tracking
  • User Behavior Report
  • Integration With Multiple Tools
  • eCommerce Tracking
  • Email Summaries
  • Content Report
  • PDF Exports

12. WooCommerce Abandoned Cart Recovery

WooCommerce Abandoned Cart Recovery is a WooCommerce extension that helps you to recover unfinished orders in your store.  When a customer adds a product to the cart but does not complete checkout. After a scheduled time, the cart will be marked as “abandoned”. WooCommerce Abandoned Cart Recovery will start to send cart recovery emails or Facebook messages to the customer, reminding him/her to complete the order.

When a user adds a product to the cart but does not check out. After a selected time, the cart will be marked as “abandoned”. WooCommerce Abandoned Cart Recovery will capture the cart information including add-to-cart date, customer email address, added-to-cart items, cart total, cart status, and IP address. Then using this information to contact the customer, offer a discount, and request him/her to complete check out.

Key Features

  • Capture WooCommerce Abandoned Cart
  • Send Recovery Emails in WooCommerce Abandoned Cart Recovery
  • Send SMS in WooCommerce Abandoned Cart Recovery
  • Auto-Update
  • Request email pop-up in WooCommerce Abandoned Cart Recovery
  • Send Messages in WooCommerce Abandoned Cart Recovery
  • Reports in WooCommerce Abandoned Cart Recovery

13. WordPress SMS Marketing Plugin

This plugin helps you to create SMS & MMS marketing campaigns. With this plugin, you can create a form where visitors to your site can input their mobile numbers. When these numbers are being used to subscribe to the forms, you capture them as leads and are able to send SMS and MMS to them anywhere around the world.

WordPress sms marketing comes with a detailed and advanced analytics system, clear graphs, reports, and statistics features that are already enabled to have a detailed overview of your promotional and marketing campaigns. Now you can easily track results and enhance your marketing efforts like never before.

Wp Sms plugin now you can easily send MMS / sms messages up to 1600 characters. It allows you to set, maintain and schedule unlimited campaigns with no boundaries at all. For the very first time on the World Wide Web, this unique and innovative sms marketing plugin now supports MMS Campaigns as well.

Key Features

  • Advance Analytics System
  • Campaign System
  • Campaign Opt-In Greetings
  • Images / MMS Logs
  • SMS / MMS
  • Low Investment
  • Images / MMS Logs
  • One Time Payment

Social Media and Search Engine Marketing (SMM & SEM)

Social media marketing (SMM) is a form of digital marketing that leverages the power of popular social media networks to achieve your marketing and branding goals.

Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs).

Let's take a look at some of the best SMM and SEM plugins we recommend you use to grow your business.

14. RankMaths

According to the official Rank Math website, Rank Math is a Search Engine Optimization plugin for WordPress that makes it easy for anyone to optimize their content with built-in suggestions based on widely-accepted best practices. Easily customize important SEO settings, control which pages are indexable, and how you want your website to appear in search with Structured data.

Rank Math helps you optimize your site as you write content, providing real-time insights about your posts without you having to leave the WordPress interface. You'll also be able to optimize titles and meta descriptions with a snippet preview, reducing the likelihood of SERP display errors in Google. The best part is that this plugin has been optimized for speed — it’s fast so that your site's speed doesn’t impact your SEO efforts. It also offers additional SEO features such as redirections, 404 monitoring, and SEO for WooCommerce sites.

Key Features

  • Easy to follow Setup Wizard
  • Content AI - Your Personal AI Assistant
  • Google Index Status
  • Rank Tracker
  • Clean, & Simple User Interface
  • Built-In Advanced SEO Analytics Module
  • Google Analytics 4 Integration
  • Ranking Keywords for Posts

15. All In One SEO(AIOSEO)

With over 2,000,000 professionals using All in One SEO (AIOSEO), this plugin is another popular choice for those who want to perform on-page SEO. The plugin's SEO audit checklist will analyze your entire WordPress site to provide actionable recommendations and detect errors and give recommendations to improve your SEO and boost traffic. 

With AIOSEO, you get access to all the powerful tools to boost your website’s SEO rankings. Our SEO tools help you create website content that Google and other search engines can easily understand.

AIOSEO seamlessly integrates with important webmaster tools and social media platforms:

Key Features

  • Instant Sitemap Creation
  • Powerful On-Page SEO Optimization Tools 
  • Advanced WooCommerce SEO
  • Exceptional Customer Support
  • Automatic Search Engine Notification
  • Easy Connection to Important Webmaster Tools
  • Image SEO
  • Great Tutorials

16. WP Rocket

WP Rocket is an all-encompassing caching plugin specifically built for WordPress. Launched in 2013 to solve the problem of both slow-loading websites and confusing caching plugins, WP Rocket was a revolution.

The WP Rocket makes it easier for marketers to manage their website’s speed and performance. This is extremely helpful in improving your website’s ranking in search engines or simply making your site more user-friendly. Site speed and user experience are factors in search ranking factors.

Key Features

  • Page Caching
  • Cache Preloading
  • Browser Caching
  • GZIP Compression
  • eCommerce Optimization
  • Excellent Compatibility

17. Easy Social Share Buttons for WordPress

Easy Social Share Buttons is the most flexible and comprehensive social sharing WordPress plugin on the market. With a range of options and intuitive features, you’ll give your website visitors a fast, easy and effective way to engage and share content straight from your website to their social media channels.

Easy Social Share Buttons is compatible with over 50 social media networks and offer stunning design options with endless choice including more than 30 automated display methods, unlimited color, and styles, detailed customization of share buttons for any location, and share optimization tags. Plus, you’ll find insightful analytics and first-class mobile support.

Grow your followers, increase your social shares, multiply your subscribers, add social live chat functionality, display your social following totals and so much more – all with one powerful plugin.

Key Features

  • Seamless Integration
  • Supports Multiple Social Media Platforms
  • Increase Your Followings
  • Insights & Analytics
  • Fully Customizable
  • Social Followers Counter


Choosing the right WordPress marketing plugins this 2023 will go a long way to making your business successful and may land you a lot of clients by doing so.

Above are some of the best that we believe if you utilize, and do it the right way, it's definitely going to be a success for your brand or whatever you are trying to build.

You may have some suggestions and want to share them with us in the comment section.

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