Best WordPress Lead Generation Plugins In 2023 (Compared)

Nkenganyi Clovis Business Apr 17, 2023

Let's begin by answering the question, what is a Lead?

A lead refers to an individual who has demonstrated an interest in a company’s offerings, but may not yet meet the criteria to make a purchase.

If you don’t have a lead generation plugin on your website, you might not be able to take full advantage of the potential to design and implement lead capture forms that are specifically tailored to your target audience. This could result in missed opportunities to convert visitors into leads and ultimately increase your revenue.

What is a Lead Generation Plugin for WordPress?

A lead generation plugin for WordPress is a software that assists users in obtaining leads by collecting user data such as names and email addresses and converting them into prospective clients.

It can help businesses create highly targeted lead-capture forms including pop-ups, slide-ins, or quizzes.

These lead generation forms also come in-built with advanced targeting and segmentation features to help businesses reach a more specific audience.

The Best Lead Generation Plugins

In this article, we will conduct a detailed analysis of some of the top lead-generation plugins for WordPress that can elevate your website to new heights.

1. OptinMonster

OptinMonster is a platform for lead generation and targeting that allows you to expand your email list, generate leads, and increase sales without the need for coding or design skills.

With OptinMonster, you can segment subscribers to your email list, reduce the number of visitors who leave your site, direct visitors to pages with higher conversion rates, make time-sensitive offers and upsells or cross-sells, grow your social media following, generate more sales-qualified leads, reduce bounce rates and more.

Note:

OptinMonster is an excellent choice for individuals who want to expand their email list and increase their conversion rates. Its robust capabilities and personalization options make it a favorite among marketers and website owners.

Key Features

  • Analytic tools to track performance
  • Geo-Location Targeting
  • Mobile-Friendly Popup
  • Drag-and-drop form builder
  • Exit intent technology
  • Campaign Scheduling

2. FunnelKit

FunnelKit is a tool created for marketers to develop efficient and high-converting sales funnels for their products or services. It provides a variety of features such as drag-and-drop page builders, customizable templates, split testing, and analytics to assist users in optimizing their sales funnels for maximum lead generation.

By integrating with Divi, FunnelKit allows users to construct personalized sales funnels using the Divi page builder and then refine them for lead generation using FunnelKit’s capabilities. Users can create landing pages and squeeze pages for lead generation and then use FunnelKit’s split testing to enhance their performance.

Note:

FunnelKit is an ideal choice for individuals who want to develop efficient sales funnels for their products or services. It is also beneficial for those who want to monitor their progress with their funnels and make adjustments to achieve the highest conversion rates.

Key Features

  • Optin & Sales Pages
  • Templates for Every Step
  • Performance Dashboard
  • Split testing
  • Customizable Thank You Pages
  • Contacts Activity
  • Drag-and-drop page builder
  • Checkout Page

3. ConvertPlus

ConvertPlus is a comprehensive WordPress Popup plugin that turns your website into a powerful lead-generation tool. It allows you to quickly and easily build your email list, making it larger, faster, and more targeted than ever before. With ConvertPlus, you can create stunning pop-ups in minutes and begin converting your website visitors into subscribers, social media followers, and customers.

This world-class conversion optimization WordPress popup plugin features over 10+ popup display positions and 12+ different visitor behavior triggers and filters. One of the best things about this popup plugin is its extensive library of over 100+ beautifully designed and high-converting pre-made templates.

Key Features

  • Exit popups
  • Embedded forms
  • Capture & Sync Leads
  • In-build form template build
  • Real-time Live Editor
  • Widget boxes
  • Video popups
  • Multiple Display Positions

4. Thrive Leads

Thrive Leads is another excellent WordPress lead-generation plugin. It enables you to create and personalize a variety of opt-in form types to assist in growing your email list and increasing conversions.

You have access to a broad selection of form types, including pop-ups, sticky ribbons, in-content forms, slide-ins, and more. Each form can be customized using a simple drag-and-drop editor, allowing you to select from a variety of templates and designs to create a form that complements your website’s branding.

Note:

This plugin is an ideal choice for website owners who are committed to expanding their email list and enhancing their website’s conversion rates.

Key Features

  • Multiple form types
  • Advanced targeting options
  • Analytics reports
  • Volume of Integrations
  • A/B testing
  • Email marketing integration
  • Complete Design Freedom

5. MasterPopups

MasterPopups is a WordPress plugin that enables you to convert your website visitors into subscribers and customers by collecting their email, first name, last name, phone number, and other data through popups and subscription forms. The Master Popups plugin can help you transform your traffic into leads, sales, and sign-ups by allowing you to grow your email list and increase sales.

MasterPopups features a robust visual popup editor that allows you to easily create subscription forms, contact forms, images, videos, offer notices, discounts, and other popup designs by simply dragging and dropping elements.

Note:

This plugin is ideal if you want to generate leads through Popup forms.

Key Features

  • +50 Email Marketing Integrations – CRM Software
  • Page Level Targeting
  • 5 Free Extensions
  • Highly Targeted Display Settings
  • Fully Customizable
  • Automatic Popup & Slide-In Triggers

6. WPForms

WPForms is a popular WordPress plugin that allows users to create powerful forms with a drag & drop online form builder. It is often claimed to be the most beginner-friendly WordPress form builder in existence and hugely emphasizes the convenience it offers to build a WordPress form

With WPForms, creating custom surveys is a breeze. You can easily analyze the results using automatically generated reports and graphs. Additionally, you can share these graphs on social media platforms to increase visibility and engagement.

Note:

WPForms is an ideal choice for users who want to easily create custom forms, surveys, and questionnaires on their WordPress websites.

Key Features

  • Drag & Drop Form Builder
  • Responsive Mobile Friendly
  • Instant Notifications
  • Spam Protection
  • Form Templates
  • Smart Conditional Logic
  • Marketing & Subscriptions
  • Easy to Embed

7. RafflePress

RafflePress is a WordPress plugin that enables website owners to easily run successful giveaways and contests, helping to generate excitement around their brand, engage with their audience, and generate leads.

With its user-friendly drag-and-drop giveaway builder, users can effortlessly create eye-catching giveaways and contests without any coding knowledge. They can also select from a range of templates, tailor their designs, and include entry options that meet their objectives.

RafflePress seamlessly integrates with email platforms such as Mailchimp, allowing you to easily expand your email list and convert participants into subscribers and/or customers. With advanced tracking, users can monitor their contest’s performance in real-time and fine-tune their strategies for optimal results.

Note:

RafflePress is a great choice for those looking to grow their email lists, engage with their audience, and increase website traffic. Its user-friendly interface, social media integrations, and email marketing capabilities make it a top pick for running successful online contests.

However, if your focus is on building sales funnels for lead generation, FunnelKit may be a more suitable option.

Key Features

  • Mobile friendly
  • Advanced tracking
  • Drag-and-drop content builder
  • Email marketing integrations
  • Social media integrations
  • Contest fraud protection

8. List Fusion

List Fusion is a powerful WordPress plugin that offers endless possibilities for attracting visitors, gaining subscribers, and converting them into paying customers. It is one of the most advanced plugins capable of promoting ads, capturing lists, enabling social networking, and more.

Key Features

  • Fully Responsive
  • Easy to Configure
  • Add unlimited autoresponder connections/services
  • A/B Testing
  • Supports third-party marketing software integrations
  • Store subscribers’ information in your own server

9. Quiz and Survey Master

Quiz And Survey Master is a top-rated WordPress plugin that enables users to easily create engaging quizzes and surveys to generate leads and interact with their audience. It is incredibly user-friendly and offers a wide range of question types that can be seamlessly integrated into any website.

In addition to its quiz and survey creation capabilities, Quiz and Survey Master allow businesses to tailor the design of their quizzes and surveys to align with their brand’s aesthetics. This can be achieved through the use of pre-built themes or the plugin’s drag-and-drop builder.

Note:

Quiz and Survey Master is an ideal choice for users who want to engage their audience and generate leads through quizzes and surveys. However, for those who want to focus more on pop-ups and opt-in forms, OptinMonster and Thrive Leads are excellent alternatives.

Key Features

  • Customizable quiz and survey options
  • Integration with popular email marketing tools
  • Randomize questions
  • Set Timer
  • Conditional logic for quizzes and surveys
  • Multiple question types
  • Create multilingual quiz
  • Multipage quizzes and surveys

Final Thoughts:

There are so many lead-generation plugins for WordPress to choose from, some of which have additional features that others do not offer.

If your focus is on opt-in forms and pop-ups, consider using plugins such as OptinMonster, Thrive Leads, or MasterPopups. These plugins enable you to create customizable pop-ups, floating banners, and in-line opt-in forms to help generate leads.

FunnelKit is great because it not only assists in generating leads but also helps optimize your conversion funnel.

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