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7 WooCommerce Reporting and Analytics Plugins For 2021

Blair2004 WordPress Plugins Oct 11, 2021

Do you need a reporting plugin for your WooCommerce shop?

A WooCommerce reporting and analytics plugin can help you track the success of your online store while also providing critical information to better understand your audience and increase income.

In this post, we'll help you in selecting the finest WooCommerce report and analytics plugins for your online business.

What Is the Purpose of a WooCommerce Reporting Plugin?

WooCommerce is the most popular eCommerce platform in the world. It's a free WordPress eCommerce plugin that makes it incredibly simple to sell items and services online.

If you run a WooCommerce store, you should be aware of how well it is doing. You should be able to measure conversions, determine where your consumers are coming from, and determine which marketing techniques are performing.

You'll need a WooCommerce reporting plugin to figure out all of this and more. It will assist you in gaining insights on how clients use your website, allowing you to offer the items and services they prefer.

A WooCommerce reporting and analytics tool may also be used to monitor your marketing activities and uncover where potential consumers are abandoning your site before making a purchase.

After that, let's take a look at some of the top WooCommerce reporting and analytics plugins.

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The finest Google Analytics plugin for WordPress is MonsterInsights. It includes an eCommerce plugin that allows you to easily track your WooCommerce conversions.

The nicest aspect about utilizing MonsterInsights is that it displays all of the information you need to measure the performance of your WooCommerce business right inside your WordPress dashboard.

It makes it extremely simple to set up and use Google Analytics. Furthermore, you won't have to go through complex Google Analytics reports obtaining the information you need to make judgments.

The MonsterInsights eCommerce report provides a quick look at your revenue, number of transactions, conversion rate, and average order value.

MonsterInsights also displays the most popular goods in your WooCommerce store and assists you in determining which products produce the most sales and income.

Using this data, you may provide similar items and services that your customers like, therefore increasing your eCommerce income.

The plugin also keeps track of your top conversion sources, allowing you to identify which websites bring you, high-converting visitors. This allows you to invest more in marketing techniques that have previously been proved to be effective.

More consumer behavior reports are available in your WordPress dashboard. MonsterInsights, for example, displays the total number of products added to the cart, withdrawn from the cart, time to purchase, and sessions to purchase a product.

The Popular Products option is another perk of utilizing MonsterInsights. Using this function, you can show your best-selling goods anywhere on your WooCommerce site.

MonsterInsights gives a variety of templates to select from, as well as many choices for customizing and displaying popular goods on WooCommerce product pages.

Aside from that, MonsterInsights provides extensive tracking tools. It can let you set up custom dimension tracking, scroll tracking, link click tracking, outbound link tracking, and many more features.

Pricing: The MonsterInsights Pro package, which costs $199.50 per year, is required to track your WooCommerce store in Google Analytics. There is a free edition as well, however, it lacks the improved eCommerce tracking report.

SMTP for WP Mail

WP Mail SMTP is a fantastic WooCommerce plugin for your store. It guarantees that your emails reach your consumers' inboxes and provides tracking and reporting on all emails sent from your website.

You will need to provide your customers receipts for their purchases, order data, user account credentials, order confirmation emails, and much more on a WooCommerce store.

If your consumers do not receive these crucial emails, it will result in a poor user experience and the loss of potential customers.

You may use WP Mail SMTP to see if your emails are being delivered or not. All you need to do is activate email logs in WP Mail SMTP, and the plugin will handle the rest.

Then, inside your WordPress dashboard, you can examine your email logs and see the delivery stats, opens, and clicks for each email.

For additional details, see our step-by-step explanation on how to configure WordPress email logs.

Pricing: WP Mail SMTP premium plans start at $39 per year and include the email logs functionality.

WooCommerce Product Sales Report

Product Sales Report for WooCommerce is an excellent reporting tool for determining how many sales your eCommerce business generates and then sharing sales statistics with others.

Aspen Grove Studios created the WordPress plugin, which is incredibly simple to use. You have the option of changing the reporting period and selecting which goods to include in the sales report.

There are also a variety of choices for displaying reporting fields in the report. You can, for example, display the product ID, SKU, name, amount sold, gross sales, product category, and much more.

The best aspect about utilizing Product Sales Report for WooCommerce is that you can produce and see the sales report directly from your WordPress dashboard, as well as save it as a CSV file to share with others.

Product Sales Report for WooCommerce is available for free. However, for extra reporting tools, you may subscribe to its premium version, which starts at $199 per year.

WooCommerce Google Analytics and Google Shopping Plugin

The third item on our list is the Google Analytics and Google Shopping plugin for WooCommerce, formerly known as the Enhanced Ecommerce Google Analytics Plugin.

The plugin makes it simple to integrate Enhanced eCommerce tracking in Google Analytics with your WooCommerce store. In addition, you may link your Google Ads and Google Merchant accounts.

The disadvantage of utilizing Google Analytics and Google Shopping plugin for WooCommerce is that you cannot view reports within your WordPress dashboard like you can with MonsterInsights.

You may, however, unlock several Google Analytics eCommerce reports and examine them in Analytics. The shopping behavior report, checkout behavior report, product performance report, and sales performance report are examples of these.

Pricing: The Google Analytics and Google Shopping plugins for WooCommerce are free.

WooCommerce Sales Report

Another popular WooCommerce reporting and analytics tool is Sales Report By Country. The plugin is particularly intended to track sales from various countries on your online business.

It is really simple to use and does not require any setup. All you have to do is install the plugin and then navigate to the WooCommerce reports area to view the sales data by nation.

You can quickly examine the top ten nations that contribute income to your WooCommerce store with the plugin. You may modify the visualization of the graphs in the report using various settings.

Aside from that, the plugin allows you to sort the data by date range. You may, for example, see sales from the previous year, month, week, or select a custom period range.

The Pricing: Sales Report By Country for WooCommerce WordPress plugin is free.

WooCommerce Advanced Reporting

Advanced Reporting for WooCommerce is a free WordPress plugin that allows you to track sales on your online store.

Inside your WordPress admin area, the plugin displays a full report. You can quickly access your WooCommerce sales summary to examine information like total sales, refunds, products purchased, and more.

Aside from that, the Advanced Reporting for WooCommerce plugin displays your daily order and earnings totals. In WooCommerce, you can also determine your top goods and categories.

Another advantage of employing the plugin is that it aids in the identification of your best consumers. You can also see which countries and states have the top paying consumers.

Pricing: Advanced Reporting for WooCommerce is a free reporting plugin for WooCommerce.

WooCommerce Abandoned Cart

One of the greatest WooCommerce reporting and analytics plugins to have on your website is Abandoned Cart for WooCommerce. It is particularly intended to track abandoned carts and assist in the recovery of lost sales.

When customers visit your WooCommerce store, they add goods to their cart but then depart without checking out. You lose perspective consumers and sales as a result.

You can simply track abandoned users and get a report inside your WordPress dashboard by using the plugin. You may get a comprehensive list of abandoned carts, collect customer emails at checkout, and identify where page the user left your business from.

Another advantage of utilizing the plugin is that it assists in the creation of processes for abandoned customers as well as the sending of automated emails to abandoned users.

Pricing: The Abandoned Cart for WooCommerce plugin is free to use. If you upgrade to the premium version, you'll gain features like immediate notifications when a cart is abandoned, among other things.

Which WooCommerce Reporting Plugin Is the Best?

We hope this post aided you in your search for the finest WooCommerce reporting and analytics plugin. You might also be interested in our advice on how to create a free business email address or our expert evaluation of the best live chat software for small businesses.