Want to boost conversions and engage more customers without spending all day crafting emails? Artificial intelligence is revolutionizing email marketing in 2024. AI tools help create campaigns that connect with subscribers at scale through data-driven copywriting and sending optimization.
Whether you are announcing a new product, promoting an event, or advertising holiday sales, AI elevates your efforts. In this article, we will explore the top AI email assistants, copywriters and analytics programs for WordPress users.
By combining these technologies with your human creativity, you can personalize outreach, analyze results and save hours of work. Read on to transform your email strategy with AI’s helping hand.
How To Use AI For Email Marketing?
Email marketing benefits greatly from artificial intelligence technology nowadays. AI tools help marketers create more effective campaigns, save time on tedious tasks, and get higher conversions. To leverage AI:
- Use AI copywriting tools like Jasper, Phrase, and Rytr that generate subject lines or full email content from key inputs. This provides a canvas for marketers to polish and finetune.
- Employ AI-powered email assistants like Mail Mint, Brevo and Zeta Global that track customer data, create segments, recommend sending times and frequency, analyze open/click rates, and churn predictions. This automates big parts of execution.
- Let AI analyze customer language, entity extraction and sentiment to craft personalized, contextual email content. Tools like Persado or Phrasee excel at this through NLP.
- Subscribe to AI-generated reports on email metrics like opens, CTRs, and conversions to continuously optimize aspects from design to CTA placement.
The right mix of human creativity and AI technology now facilitates previously unscalable and intensive marketing activities like 1:1 email personalization. The data shows that properly integrated AI boosts conversions by over 30 percent.
7 Best AI Email Assistant For Your WordPress Website
Here are the 7 best AI-based email assistants for WordPress websites.
Mail Mint stands out as one of the simplest email marketing automation plugins for WordPress, providing a comprehensive toolkit for running effective email campaigns.
The plugin allows you to effortlessly gather leads through its built-in lead forms and efficiently organize them using lists, tags, or custom segments.
Once you've accumulated leads, easily execute targeted email campaigns or sequences using an intuitive user interface and a sophisticated email builder for crafting engaging email content.
In addition, Mail Mint empowers you to establish automated email flows triggered by user actions, such as form submissions, user logins, product orders or purchases (WooCommerce), course enrollments (TutorLMS), and more. You can seamlessly incorporate emails, delays, conditional actions, and other elements.
A noteworthy feature of Mail Mint is its integration with ChatGPT. This allows you to effortlessly generate email subject lines and copies within Mail Mint's email builder, eliminating the need to switch between platforms. The custom user interface for the subject line and email copy generator proves to be more user-friendly than ChatGPT's interface, streamlining the process of creating high-quality emails.
By consolidating these functionalities into one platform, Mail Mint facilitates the seamless creation of impactful emails without the hassle of navigating through multiple tools.
- Easy lead collection
- Efficient lead management
- Intuitive email campaign execution
- Advanced email builder
- Automated email flows
- Seamless ChatGPT integration
Brevo, formerly known as SendInBlue, provides a comprehensive email marketing platform that includes lead forms, contact management, segmentation, and email automation based on recipient actions (such as opening an email or clicking on a link).
The platform features its own SMTP service, recognized as one of the best for medium-sized businesses. Additionally, its user-friendly interface ensures a seamless and comfortable experience for email marketing.
One distinctive aspect of Brevo is its AI assistant, designed to effortlessly generate email subject lines and copies. The AI assistant for subject lines comes equipped with unique prompts, allowing users to incorporate emoticons, humor, power words, and more to easily create the desired subject lines.
- Comprehensive Email Marketing
- Lead Forms
- Contact Management
- Email Automation
- AI-Generated Subject Lines
Zeta Global stands out in AI-powered email marketing by delivering personalized insights based on individual subscriber histories and preferences. Tailoring emails and suggesting optimal engagement times and frequencies are just a few highlights of this platform.
Zeta's real-time data analysis enhances campaign accuracy, and its all-in-one approach simplifies managing multiple marketing channels. For businesses focused on lead growth, Zeta's AI techniques make a significant impact. One of the key features of Zeta Global is its swift AI-driven insights into customer behavior, providing unmatched real-time recommendations.
- AI-driven Personalization
- Optimal Engagement Timing
- Real-time Data Analysis
- All-in-One Marketing Platform
- Lead Growth Focus
- Swift Customer Behavior Insights
Twilio is renowned for its top-notch SMS marketing tools, but it might surprise you that it also offers a robust email marketing tool that complements its SMS and social media messaging services. They aim to create a comprehensive communication platform for digital marketing directed towards customers. While still in its early stages, Twilio's customer AI stands out as one of the most potent AI features available.
This advanced AI leverages the historical data of each customer to generate personalized profiles. From there, you can seek recommendations on various aspects such as email campaigns, SMS campaigns, offers, email copies, and more. If your business heavily relies on email marketing and SMS marketing for conversions, exploring Twilio's offerings is highly recommended.
- Powerful SMS Marketing
- Advanced Email Campaigns
- Social Media Messaging
- Customer AI Personalization
- Dynamic Offer Suggestions
- Comprehensive Communication Platform
ActiveCampaign ranks among the top three email automation tools, allowing users to initiate email sequences based on various triggers like opened emails, clicked links, button clicks, submitted forms, completed purchases, achieved goals, and more.
The user interface is thoughtfully crafted, making it effortless for marketers to generate leads and establish automated email flows to drive conversions.
It stands out as one of the rapidly growing email marketing tools, gaining popularity swiftly. Notably, ActiveCampaign boasts a distinctive feature known as predictive sending and content, enabling automatic email dispatches at the most opportune times for each recipient.
Additionally, it provides suggestions for suitable content for specific segments, though artificial intelligence may not be its strongest suit. Nevertheless, the predictive sending feature proves highly valuable for enhancing conversions.
- Trigger-based Automation
- User-friendly Interface
- Predictive Sending
- Automated Email Flows
- Conversion-Boosting Suggestions
- Rapid Popularity Growth
Omnisend stands out as a flexible email marketing platform suitable for businesses of all sizes, with a primary focus on catering to the needs of e-commerce ventures. This email marketing tool boasts a user-friendly email builder and advanced automation capabilities tailored specifically for e-commerce websites.
In addition to email functionality, Omnisend seamlessly integrates SMS features into your automation workflows. Noteworthy is its complimentary email subject line generator, a valuable tool for crafting compelling email subject lines. While emphasizing this, Omnisend also suggests alternative AI tools for generating email copies.
- Versatile Platform
- User-Friendly Builder
- Advanced Automation
- SMS Integration
- Free Subject Line Generator
- AI Copy Tools
Mailmodo combines various marketing elements, encompassing email marketing, surveys, contests, and lead generation. Its primary focus, however, lies in facilitating email marketing through an intuitive user interface for seamless campaign planning. Renowned for its attractive email templates and user-friendly email designer, Mailmodo stands out.
The platform introduces AI assistance for crafting compelling subject lines and email content. Notably, its distinctive AI infusion comes in the form of a template generator, allowing users to provide instructions for the creation of effective email templates tailored to their campaigns. When utilized effectively, this feature has the potential to yield highly productive email campaigns.
- Versatile Marketing Elements
- Intuitive Campaign Planning
- Attractive Email Templates
- User-Friendly Design
- AI-Powered Content Assistance
- Unique Template Generator
Email marketing is essential for nurturing leads and driving sales, but crafting effective campaigns demands significant time and effort. AI email assistants reduce workload so you can focus on strategy rather than manual tasks.
As covered in this article, tools like Mail Mint, Brevo and Zeta Global feature intelligent functions like customer segmentation, predictive sending times, analyzed engagement metrics, and personalized copy at scale.
Integrating the right AI technology with thoughtful email content and design enables you to accomplish more with less while boosting open and click-through rates. Give your WordPress email strategy an upgrade in 2023 by choosing one of these intelligent assistants to save hours of work each week.