How Does "Frequently Bought Together" Increase The Sales?

Harshita Bhatia Blog / Magazine Sep 7, 2022

If you run an online store using WooCommerce, you may have noticed that there are no built-in ways to add "frequently bought together" recommendations. This can be a bit of a bummer, as it can be hard to promote related products to your customers. But never fear – we're here to show you how to add these recommendations manually! Could you keep reading for our step-by-step guide?

What Is "Frequently Bought Together," And How Can It Benefit My eCommerce Store?

If you've ever shopped on Amazon, you've probably noticed the "Frequently bought together" section on many product pages. This feature is designed to show customers items that are often purchased together and can be a great way to increase sales and encourage customers to buy more items from your store.

There are a few different ways that you can use the "frequently bought together" feature to benefit your eCommerce store:

Increase average order value: The "frequently bought together" section can be a great way to increase the average order value of your customers. By displaying products often purchased together, you're allowing customers to add additional items to their cart that they may not have considered buying.

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Boost sales of complementary products: In addition to increasing the average order value, the "frequently bought together" section can also be used to boost sales of complementary products. For example, if you sell a product that requires an accessory, you can use the "frequently bought together" section to upsell the accessory.

Promote related products: The "frequently bought together" section can also be used to promote related products that your customers might be interested in. For example, if you sell a product with multiple sizes or colors, you can use the "frequently bought together" section to suggest other sizes or colors that the customer might want.

Create special offers: The "frequently bought together" section can also be used to create special offers for your customers. For example, you could offer a discount on the second item if the customer buys two items from the "frequently bought together" section.

If you're looking for a way to increase sales and encourage customers to buy more items from your store, the "frequently bought together" feature can be a great option. By using this feature to promote complementary products, related products, or special offers, you can boost your bottom line and create a more seamless shopping experience for your customers.

How Does "Frequently Bought Together" Increase eCommerce Sales?

The "Frequently Bought Together" feature on eCommerce websites is designed to increase sales by suggesting additional items that customers may be interested in purchasing. This can be based on previous purchasing behavior or items that are often purchased together.

By offering a convenient way for customers to add multiple items to their cart with a single click, eCommerce businesses can boost sales and encourage customers to buy more.

In addition to increasing sales, the "Frequently Bought Together" feature can also help improve customer satisfaction by making it easier for customers to find and purchase the products they need.

By offering a convenient way to add multiple items to their cart, businesses can make it easier for customers to get the products they need when they need them. This can result in fewer customer returns and a better overall experience for customers.

If you're looking for ways to increase sales on your eCommerce website, the "Frequently Bought Together" feature is a great option to consider. By suggesting additional items that customers may be interested in purchasing, you can boost sales and encourage customers to buy more.

How To Add A "Buy Together" Feature To WooCommerce?

If running a WooCommerce store, you might be looking for ways to increase customer loyalty and encourage customers to buy more products. One way to do this is to offer a "buy together" feature, where customers can purchase two or more products at a discount.

Adding a "buy together" feature to your WooCommerce store is relatively easy. First, you'll need to install and activate the WooCommerce Product Add-ons plugin. Once the plugin is activated, you'll need to go to WooCommerce > Settings > Products > Add-ons and enable the "Enable add-ons" option.

Next, you'll need to create a new product add-on. To do this, go to WooCommerce > Add-ons and click on the "Add New" button.

On the "Add New Add-on" page, you'll need to enter a name for your add-on and select the type of add-on you want to create. For our "buy together" feature, we'll be creating a "Group" add-on.

Once you've created your add-on, you'll need to add the products you want to include in the "buy together" feature. To do this, click the "Add Products" button and select the products you want to include.

Finally, you'll need to set a price for your "buy together" feature. You can do this by clicking on the "Set Price" button and entering the amount you want to charge.

Once you've completed the steps above, your "buy together" feature will be ready! Customers can now purchase multiple products at a discount, which should encourage them to buy more products from your store.

Why Should You Offer A "Buy Together" Feature On Your WooCommerce Store?

Buying features can encourage customers to add more products to their cart, leading to higher order values. When customers are presented with items that complement each other, they are more likely to make a purchase. Additionally, buy-together features can help you boost your average order value and increase your overall sales.

If you're looking for ways to increase your WooCommerce sales, offering a buy-together feature is a great option. Not only will it encourage customers to add more items to their cart, but it can also help you boost your average order value. Implementing a buy-together feature on your WooCommerce store is easy to do and can significantly impact your bottom line.

Offering a buy-together feature on your WooCommerce store is a great way to encourage customers to add more items to their carts. Doing so can boost your average order value and increase your overall sales.

Plugins That Can Help Adding A "Bought Together Suggestion"

Plugins can help you add features that aren't included in the core WordPress installation, or they can help improve the usability or performance of your site. In this post, we'll discuss five different plugins that can be used to add a "bought together suggestion" feature to your WordPress site.

PeachPay

PeachPay plugin is a great tool that can help eCommerce store owners to suggest products to be bought together. The plugin uses data from past purchases to make product recommendations. It also considers the items in the customer's shopping cart and suggests complementary products. This can help increase order values and improve customer satisfaction.

If you are looking for a way to increase order values and improve customer satisfaction, the PeachPay plugin is a great option to consider. It is easy to set up and use, offering a free trial so you can try it out before committing to a paid plan.

Key Features:

  • Easy to use
  • Free trial
  • Complementary product suggestions
  • Product recommendations
  • Shopping cart integration
  • Data from past purchases

Product Add-Ons

The product Add-on plugin is perfect for online stores that want to suggest products to customers that they may be interested in buying together. The plugin helps increase sales and conversion rates by offering customers suggestions on products they may be interested in purchasing together.

You can choose which products are suggested to customers and set the weight of each product so that the most relevant products are suggested first.

Key Features:

  • Product suggestions
  • Weighted product suggestion
  • Increases sales and conversion rates
  • Easy to set up and use
  • Integrates with your existing online store

YITH WooCommerce

This plugin will suggest other items that can be bought together with the current product. This way, you can improve your online store's sales. YITH WooCommerce plugin can help boost your online store sales by suggesting other products that can be bought together with the current product.

This way, you will be able to offer your customers a complete shopping experience and increase your chances of making a sale. So, if you want to improve your online store's sales, this plugin is for you.

Key Features:

  • Product suggestions
  • Upsell products
  • Improves online store sales
  • Easy to use
  • Boosts conversion rates
  • Integrates with your existing online store

Conclusion

If you're looking for ways to increase sales on your eCommerce website, the "Frequently Bought Together" feature is a great option to consider. By suggesting additional items that customers may be interested in purchasing, you can boost sales and encourage customers to buy more.

In addition, by offering a convenient way for customers to add multiple items to their cart with a single click, you can make it easier for customers to get the products they need when they need them. This can result in fewer customer returns and a better overall experience for customers.

So if you're looking for ways to increase sales, offering a "buy together" feature is a great option.

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