OpenAI's Dall-E 2 text-to-image generator has become the foundation for Midjourney to create AI art with just a few simple steps. This has attracted many creative minds who want to make imaginative digital artworks. In addition to generating images, users can also customize the colors and textures using the algorithm behind Midjourney.
The number of users turning to Midjourney to have a seamless AI art experience keeps growing as you read this. This article will provide a breakdown of how many people are now using the platform, as well as the journey Midjourney has taken so far.
Quick Facts On Midjourney
Midjourney is an AI art generator founded in July 2022 by David Holz in California that allows users to create digital artworks simply by describing what they want to see. Powered by OpenAI's Dall-E 2 text-to-image technology, Midjourney enables imagination to come alive by generating visuals from text prompts and allowing customization of colors and textures. With completion rates of 20-40 images per second for its millions of users, Midjourney has quickly attracted creative minds and generated over $250 million in revenue. The user base continues to exponentially grow as Midjourney establishes itself as a revolutionary platform for seamless AI art experiences.
Top 5 Midjourney User Statistics In 2023
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Start NowMidjourney currently has over 16 million users across its Discord servers, with more than 1.5 million active online users.
The Midjourney.com website gets approximately 28.5 million visits per month. In June 2023, out of 1.1 million total social visits, over 57% of Midjourney's social media traffic came via Discord and 27% via YouTube. Over 15% of Midjourney's users are American. In terms of search popularity, Midjourney currently leads both Stable Diffusion and DALL·E. This massive user base and online presence demonstrates Midjourney's exponential growth and popularity as a platform for AI art generation.
User Growth On Midjourney
Midjourney has seen meteoric growth in users and traffic since its launch in July 2022.
Within just a few months, Midjourney's organic traffic surged from zero to over 400,000 visits between July 2022 and April 2023. Now, Midjourney receives around 4 million visitors every month and is ranked 1,822 globally for monthly web traffic.
The platform has completed around 300 million image generation tasks and gains 90,000 new users daily. Interest in Midjourney exploded by 16,364% last year, with 1.2 million monthly searches. Midjourney's userbase grew from 2.7 million members in September 2022 to over 15 million by May 2022.
Whereas it took Twitter about 24 months to reach 1 million users, Midjourney hit 1 million users within just 6 months of launch. This tremendous growth demonstrates Midjourney's rising popularity as an AI art platform.
The following shows the estimated time it took for various online services to reach 1 million users:
| Online Service | Launch Year | Time Taken to Reach 1 Million Users |
| ChatGPT | 2022 | 5 Days |
| Instagram*** | 2010 | 2.5 Months |
| Spotify | 2008 | 5 Months |
| Midjourney | 2022 | 6 Months |
| Dropbox | 2008 | 7 Months |
| 2004 | 10 Months | |
| Foursquare | 2009 | 3 Months |
| 2006 | 2 Years | |
| Airbnb** | 2008 | 2.5 Years |
| Kickstarter* | 2009 | 2.5 Years |
| Netflix | 1999 | 3.5 Years |
Midjourney's user base was initially fueled by popularity on Reddit and Discord. However, after continuous growth, Midjourney saw its first decline in users in May 2023. The Midjourney subreddit currently has over 594k members.
Despite this recent dip, Midjourney continues to gain more subscribers on Reddit compared to its rival StableDiffusion. While Midjourney's astronomical growth has slowed, the platform still retains an engaged community on social platforms like Reddit.
Time will tell if Midjourney can regain its former momentum and continue expanding its user base. For now, it appears some users may be moving to emerging competitors, though Midjourney still overshadows platforms like StableDiffusion when it comes to Reddit members.
Midjourney User Count & Stats
Midjourney has experienced massive growth, amassing over 15 million users that are increasing by around 100,000 daily. Approximately 60% of these users are aged 34 or under. Currently, Midjourney attracts close to 4 million monthly visitors.
User Stats
According to Similarweb data, the Midjourney.com website received about 28.53 million visits over the past 30 days. This is a 19.54% decrease compared to May 2023, when there were 35.46 million visits.
Midjourney has a bounce rate of 32.83%. On average, each visitor views 6.51 pages per visit and spends 6 minutes and 30 seconds on the site.
In terms of monthly visitors compared to competitors, Midjourney is ahead of DALL-E 2 and Stable Diffusion. While growth has slowed slightly in recent months, Midjourney continues to outpace rivals and maintain an expansive user base, especially among younger demographics. The platform's millions of monthly users and engagement statistics underscore its popularity as an AI art community.
| Website | Total Visits | Bounce Rate | Pages per Visit | Average Visit Duration |
| Midjourney | 28.53 million | 32.83% | 6.51 | 6 mins 30 secs |
| Stable diffusion | 6.04 million | 40.23% | 3.02 | 3 mins 9 secs |
| YouTube | 9.1 billion | 39.87% | 10.64 | 6 mins 53 secs |
User Behaviour Statistics
Midjourney's relatively low subscription fees, ranging from $10 to $60 per month, have attracted many users. The majority use the platform just for fun rather than utility, with 45% sharing their AI-generated images on Instagram.
Only about 32% of Midjourney users report using the platform for practical purposes. Close to 43% of users have some technical know-how including coding skills. However, around 15% of those on Midjourney state they rarely or never use AI chatbots otherwise.
This breakdown indicates Midjourney appeals to a wide range of people, from hobbyists enjoying creating art for entertainment to more tech-savvy individuals. The affordable pricing and ability to easily share imaginative images help drive Midjourney's popularity, even among users not normally engaged with advanced AI applications. Overall, the platform's casual, recreational use outpaces practical adoption.
User By Gender & Age
The majority of Midjourney's user base, over 64%, are male, while 35% are female. The 25-34 age group contributes the most traffic, making up 37% of users. The 18-24 demographic is the second largest, comprising 27% of the user base. Overall, Midjourney appeals predominantly to young adult and middle-aged men. However, there is still significant representation among women and older demographics. The platform's current user statistics indicate a male skew, but with substantial diversity in terms of age and gender.
Midjourney Revenue
While not officially confirmed, estimates suggest Midjourney is generating approximately $200 million in annual revenue.
In October 2022, projections put the revenue at $50 million per year. By March 2023, this had increased to $200 million annually.
If current growth continues, revenue forecasts predict Midjourney could reach $300 million per year by end of 2023.
Though speculative, these revenue figures highlight Midjourney's meteoric financial rise over a short period. In just half a year, income estimates quadrupled from $50 million to $200 million annually. The platform's commercial success mirrors its exponential user growth. While specifics remain unverified, Midjourney appears to have become a money-making phenomenon.
Wrapping Up
In just over a year since its founding, Midjourney has experienced astonishing growth as an AI art platform. Starting from zero, it has amassed over 16 million users, with engagement continuing to rise exponentially. Millions visit the site monthly, attracted by affordable pricing and the ability to easily generate imaginative images. While early adoption skewed male, Midjourney now draws a diverse demographic seeking an accessible outlet for creativity.
