One of the best ways to impart your knowledge and experience to your audience is through blog writing. However, how can you ensure that readers of your blog post are also interested in your YouTube videos? How can you increase views, followers, and engagement on your YouTube channel without spending money?
I'll provide 11 tried-and-true suggestions in this blog post on advertising your YouTube videos for nothing. These pointers will assist you in creating a devoted fan and follower base and optimizing your videos for search engines, social media, and other platforms. You may expand the audience for your YouTube channel and increase it by using these tips.
What is YouTube Marketing?
Google is currently the most popular website, with YouTube coming in second.
With more than 2 billion monthly viewers, YouTube marketing can assist you in reaching a sizable pool of prospective clients.
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The process of using YouTube as a platform to advertise your company, goods, or services is known as YouTube marketing. In order to do this, you must make and post informative videos to your YouTube channel, optimize them for search engines and viewers, and use a variety of tools and features to connect with and engage your audience. In addition, working with influencers, running ads on YouTube, and tracking your progress are all part of YouTube marketing.
Benefits of YouTube Marketing
- It can help you increase your brand awareness and visibility, as YouTube is the second most visited website in the world after Google.
- It can help you build trust and credibility with your audience, as you can showcase your expertise, personality, and value proposition.
- It can help you generate more traffic to your website, as you can add links to your videos or channel.
- It can help you boost your sales and conversions, as you can demonstrate your products or services, share testimonials, or offer discounts or incentives.
- It can help you grow your customer base and loyalty, as you can interact with your viewers, answer their questions, and provide them with useful information or entertainment.
Your plan must be well-defined and in line with your objectives and target audience if you want to be successful with YouTube marketing. Additionally, you must produce excellent films that are pertinent, captivating, and YouTube-optimized. You must advertise your channel and videos on other websites, blogs, and social media. You must keep an eye on your statistics and performance and modify your plan as necessary.
Tips to Promote Your YouTube Channel for Free
Are you prepared to gain followers and market your YouTube videos? All you need to do is adhere to these tried-and-tested suggestions for YouTube marketing.
1. Optimize your videos around trending keywords
Getting a high search engine ranking for popular keywords is one of the best methods to increase your YouTube video views. You must optimize your videos around the popular keywords in your niche in order to do this.
To identify trending keywords associated with your subject, you can use resources such as KeywordTool.io or Google Trends. Next, incorporate those keywords into the title, description, tags, and hashtags of your video to assist YouTube in identifying the topic of your video and matching it with pertinent searches.
2. Use Hashtags
Using hashtags is an additional method to increase the number of people who see your videos and are interested in your subject. Up to three hashtags may be added to your video description; they will show up above the title. Hashtags related to your video, your niche, or popular subjects can be used.
3. Customize Your Thumbnails
Since thumbnails are the first thing viewers see while browsing YouTube, you should make them visually appealing.
To make professional-looking thumbnails that complement your brand and video style, use apps like Canva or Snappa.
4. Post regularly
Maintaining a regular posting schedule for new videos can help you attract and retain a devoted following. Tools like YouTube Studio and TubeBuddy allow you to schedule and prepare your videos ahead of time and monitor your performance and analytics.
5. Add Your YouTube Videos to Your Website
In a similar vein, you may simply integrate video streams from YouTube to your website. In this manner, your YouTube content will be visible to anyone who visits your website. Thus, a wider audience will see your videos.
Additionally, since visitors to your website are already intrigued by your offering, they may also watch your videos. As a result, more people who visit your website will subscribe to you and view it.
To generate video feeds with your YouTube material, all you need is the free YouTube Feed plugin.
Displaying YouTube videos on your website has the extra benefit of encouraging visitors to stay on it for much longer. Additionally, you have the opportunity to persuade people to buy something by using your YouTube videos.
6. Promote your channel on social media
Sharing your videos on social media is a terrific way to expand your fan base and engage new ones. To increase visibility, you can share your videos on social media sites like Facebook, Twitter, Instagram, TikTok, and more. To do this, use hashtags, captions, and tales. You can share your videos on communities and groups that are relevant to your expertise.
Assume that your brand has a Facebook page or group. Stated differently, you already have a following of people who are drawn to your material.
In order to increase views and likes, you can publish fresh content with your community. Additionally, you can reach a larger audience by having them watch your films on Facebook.
The same applies to other well-known networks like Instagram and TikTok. You may even share brief excerpts or trailers for your videos there.
7. Promote your channel on forums
Online discussion forums allow users to express their thoughts and discuss relevant subjects. You can locate forums related to your area of interest and participate in the discussion. You can also post videos there, but be careful to abide by the guidelines and politeness of each forum and avoid excessive self-promotion or spam.
8. Run a Contest
Hosting a contest is an enjoyable and practical approach to increase channel visibility and engagement. You can encourage people to join by subscribing, liking, commenting, sharing, tagging friends, and other activities, and you can give prizes that are relevant to your niche or channel, like products, shoutouts, collaborations, etc.
You can develop and administer your contest with the help of tools like Gleam or Rafflecopter.
9. Use YouTube Analytics
You can start by seeing how well your YouTube videos are doing before attempting to market them. Additionally, YouTube offers its own analytics capability for this.
You can determine whether your present strategies for promoting YouTube videos are effective by looking at your stats. After that, all you have to do is concentrate on the successful strategies and attempt to improve the less successful ones.
10. Post YouTube Livestreams
People watch live videos for ten to twenty times longer than they do regular videos, did you know that?
Yes, live streams not only help you obtain views but also hold viewers' attention for a lot longer. Additionally, you may easily begin live streaming videos with YouTube Live.
Not sure what to broadcast live? Here are some suggestions to get you going:
- Webinars
- Question and answer session
- Live tutorials
- Event celebrations
- Product demonstrations
11. Celebrate Your Milestones
It's an opportunity to advertise your channel if you hit a new benchmark, such as a sales target, anniversary, or even a YouTube subscriber target.
You can have access to a large number of new subscribers and strengthen your bond with your current ones all at once.
First of all, acknowledging the people who assisted you in reaching your goals is a sign of gratitude. Thus, this is a fantastic opportunity to strengthen your bond with them.
And this is critical if you desire long-term growth.
Your subscribers are far less likely to quit and are more willing to assist you in promoting your content if you involve them in these festivities.
In addition, you can upload various kinds of YouTube movies and commemorate your achievements in unique ways. You may use this chance, for instance, to launch a new product, give out freebies, set up competitions, etc.
Conclusion
In conclusion, promoting your YouTube videos for free is not impossible, but it does require some creativity and effort. You need to optimize your videos for SEO, use catchy titles and thumbnails, engage with your audience, collaborate with other creators, share your videos on social media, leverage email marketing, create playlists, add end screens and cards, join relevant communities, and experiment with different formats and styles.
By following these 11 proven tips, you can increase your views, subscribers, and revenue without spending a dime on ads. So what are you waiting for? Start promoting your YouTube videos today and watch your channel grow!
